For most HR and EX leaders, the question of what they’d do if given the chance to shape a culture from day one remains just that – a question. For Jane Austin at Wave Utilities, it was reality. When the UK water retail market deregulated on 1 April 2017, Wave Utilities launched with 70 employees, no name, no building, and no HR policies. Jane Austin, Director of People & Social Value at the water retailer, was there from the start.