How do you prefer to be pitched on stories?
By email, and after reading the following: I tend to write "newsy how-tos" — a combination of something that's in the news now, should be news now, or was in the news of late and is still top of mind — concluding this with a "what this means to your business or career" angle. As a result of this approach, I focus on what the individual CEO, subject matter expert or business owner knows and is willing to impart to others.
That knowledge can help entrepreneurs, merchants, small business owners, global CEOs, business managers and employees better run their businesses, solve problems, or grow revenues by lifting leads, sales and market share, or improving operations, ethics and even moral.
As a result, for the writing I do, it's not about a founder's age, their belief that they are a "visionary" or a "guru," or how much money s/he has made, their gender, the struggles they've had to overcome, how successful they are at a specific age, what awards they've won, etc. Those stories -- which all have their place -- have been written a million times over and will continue to receive coverage… just not from me (said nicely).
What's your favorite social network?
Facebook, because the level of engagement one can experience with such little effort is unmatched.
