In the wake of the massive Equifax data breach, once again a spotlight has been shone on the overuse of the not-so-secret number that passes for a national ID in the United States–the Social Security Number (SSN). Perhaps we have become numb to these hacks and data breaches. What, my credit card number was compromised? The credit card company will cancel it and issue another one. My address information? My cell number? Well that’s already out there in many places. My bank account number?
AUSTIN–During a panel this week at South by Southwest Interactive 2015, authors Peter Singer and August Cole discussed their collaboration on Ghost Fleet, a novel about the next great superpower conflict. Part of the reason they wrote the book is to be able to paint a picture, in fiction, of how big future wars might be fought — and it can be pretty scary to think about.
In the 1990s, we witnessed the explosion of the PC revolution and the early days of the internet era. It spurred a stock market boom and a brief period of a federal US budget surplus. The optimism of that decade supposed whatever disruptions to existing industries – and their workers – new technologies would bring, the growth in employment in the companies driving the new economy would make up for it. It hasn’t quite worked out that way.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".