Ukraine and Russia are fast growing advertising markets compared to their overall economic growth, but they both still lag well behind the more sophisticated media markets in Central and Southeast Europe (CESEE), according to a survey conducted by the weCAN advertising agency. CESEE is booming and the growing shortage of labour is driving up wages and consumption, which is leading to a surge in ad spending across the region.
Russia’s equity market has come back to life and stock prices look to have started on the market’s fifth super cycle since inception. But as the old oil price growth model has been exhausted this time round, the returns are likely to be less, but then the volatility will also be less. The Russian equity market rerated in 2016 as stocks prices became too cheap to ignore. The leading RTS index gained just over 50% in that year, but in 2017 it did less well, essentially ending the year flat.
Russia needs a new economic model and 2018 is the year that one will be chosen - or not. First the country needs to get through a presidential election in March (that will almost certainly be won by president Vladimir Putin). After that the Kremlin will turn to making reforms, but the effects of any reforms that do happen are unlikely to kick in until the second half of the year. Russian politics will be dominated in the first quarter by the presidential elections slated for March.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".