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Ben Baker

Dallas
As seen in: MSN, MSN Singapore, MSN UK, Daily Mail, Forbes, Yahoo Canada, Yahoo News Malaysia, Yahoo News New Zealand, The London Standard, Yahoo Finance Canada and
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Articles

How Does Story Writing Improve Thinking Skills

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By Ben Baker
| WriteUp Cafe
In today’s fast-moving digital world, story writing is more than just a creative hobby it’s a powerful mental exercise that shapes how we think, analyze, and understand the world. Research in cognitive psychology shows that people who engage in creative writing activities develop stronger reasoning, memory, and problem-solving abilities. A 2023 study published in Frontiers in Psychology found that expressive writing improves cognitive flexibility by over 23% compared to non-writing activities.
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2026 marketing predictions: Why OOH could take centre stage

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By Ben Baker
| Media and Advertising Daily
AUCKLAND, Today: The media industry is at a turning point. As we look to 2026, the out-of-home (OOH) sector isn’t just evolving, it’s accelerating into a new phase of maturity, with agile data-driven formats like programmatic digital out-of-home (pDOOH) at the forefront.
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Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink

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By Ben Baker
| harro.com
By Ben Baker, Managing Director For APAC, Vistar Media Advertising on social media used to feel like a no-brainer. Everyone’s on it, it’s got the buzz, the trends, the reach. And for years, it’s been the go-to channel for brands looking to stay visible and make noise. But things are changing. With Australia set to ban social media access for children under 16 by the end of 2025, a spotlight is being cast on the accountability of digital platforms.
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