Ben Crudo on Muck Rack

Ben Crudo

Québec
As seen in: Medium, MSN, Business Insider, Business Insider Singapore, Forbes, MSN India, Entrepreneur, Fast Company, Green Entrepreneur, The Globe and Mail and
CEO of @DiffAgency. Retailer turned Technologist. #Ecommerce Expert. Helping retailers win today and tomorrow. Developers wanted.
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Articles

These Are the Top 5 Threats Facing Retailers Right Now — and What You Can Do to Get Ahead of Them | Entrepreneur Original

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By Ben Crudo
| Entrepreneur Verified
For retailers, 2025 is shaping up to be a rollercoaster ride. On the one hand, there's excitement about the economy under President Donald Trump. On the other hand, people want bargains. Although most consumers feel positive about the year ahead, more than half plan to spend cautiously. To stretch a buck as inflation keeps biting, three-quarters say they're more likely to buy cheaper brands. Frugality is just one of the forces that could make life tough for retailers in the coming year.
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How Becoming a New Dad Made Me a Better Leader

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By Ben Crudo
| Entrepreneur Verified
Remember what it's like to get thrown into a new job with no previous experience? I just got a vivid reminder — by taking parental leave after becoming a new parent. I stepped away from my business for a few months to help care for my son, spending the summer sleep-deprived and knee-deep in diapers. But what a joy — and an eye-opener. As every parent knows, finding yourself responsible for another human being is humbling and life-changing.
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Council Post: Want To Get Ahead In Digital Retail? Start By Breaking The Ad Habit

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By Benjamin Crudo, Ben Crudo
| Forbes Verified
Ben Crudo is CEO of Diff Agency. Ben is a retailer-turned-technologist and an e-commerce expert helping retailers win today and tomorrow. E-commerce is a much different game than it was even a few years ago. The biggest change: It’s way harder. Think you can still stand up a Shopify site, run some Google or Facebook ads and build a viable business? Good luck with that today. Calling the digital retail market fiercely competitive is an understatement.
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