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Articles by Ben Hackney-Williams
Heart Rate Training: The Secret to Strengthening Community Bonds
Ben Hackney-Williams, the head of content at Myzone, shares positive ways heart rate training can help create a rewarding gym experience for members. Globally, a wellness movement is gaining momentum, promoting holistic physical and mental health. Heart rate training stands out in this transformative wave of technology, reshaping not just individual fitness but also social cohesion, both inside and outside fitness centers.
Unlock the Secrets of Universal Appeal
Ben Hackney-Williams, the head of content at Myzone, shares how to unlock the secrets of universal appeal through heart rate tracking. New starters need steps to follow that remove the gymtimidation and offer achievable goals. Helping every individual to meet the WHO guidelines for physical activity is the perfect start, especially with heart rate monitor tech that rewards effort and allows them to move in whichever way they wish.
Xponential Fitness Teams Up With Lululemon Studio
Xponential Fitness, the largest global franchisor of boutique fitness brands, has partnered with multinational athletic apparel retailer, lululemon, to debut workouts across four brands – Pure Barre, Rumble, AKT and YogaSix – on lululemon Studio. This partnership highlights the fact that customers are still craving digital and hybrid fitness options.
“In-demand” Virtual Offerings
Here, two industry leaders share virtual offerings they’ve implemented at their facility that other clubs can use as profit centers. The COVID-19 pandemic propelled the digital fitness market forward. According to Allied Market Research, in 2019 the minority of Mindbody app users used livestreams (7%) or pre-recorded videos (17%) to workout. However, during the COVID-19 pandemic about 75% are using livestream video workouts and about 70% are exercising with pre-recorded workout videos.
The Alaska Club’s Yoga in the Park Attracts 400 Participants
Insight into The Alaska Club’s successful Yoga in the Park series. With mental health awareness on the rise, many clubs are looking for programs and offerings that bolster positive mental well-being and mindset for members. Yoga fits the bill, which combines exercise with mindfulness and breath work — a practice that has proven to have mental health benefits.
Should Your Gym Tech Stack Be Open or Closed?
Understanding the differences between closed and open tech stack ecosystems and the impact on your operations as a fitness facility. As the fitness industry rapidly shifts from sweating with steel to increasingly digitized and smart business models, operators must learn to wear many hats, including that of a chief technology officer (CTO).
The Challenge of Engaging a Community
Ben Hackney-Williams, the head of content at Myzone, shares how to engage your community through a fitness challenge. As an industry, we know what makes our members tick. We know how to motivate the individual, reward their progress with kind words and recognition, and keep goal-setting so that they maintain the level of attendance, accountability and accomplishment. This has been the way since time immemorial. Gym hand people a towel and send them on their way with varying levels of niceties.
2022: The Year of Growing Together
Ben Hackney-Williams, the head of content for Myzone, shares the importance of growing the industry together in 2022. Stop solely chasing the end of month sales and find new ways to engage your community – not just your customers. Through teaming up with others, you can offer more to every one of your members while also showing new leads how valuable being a part of your community is.
Scott Morris: The Bottom Line
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the November issue, we sat down with Scott Morris is the vice president of operations at Crunch Fitness Franchise. 1. How did you get started in the fitness industry? I chose Northeastern University in Boston, Massachusetts, to pursue a career in sports broadcasting. After this degree program was consolidated into another department, I shifted my field of study to health sciences.
Community Challenges: Who Doesn’t Love Competition?
Keep members engaged with your club, each other, and their community by offering challenges and goals to work towards. The world of fitness and physical activity is steeped in overcoming challenges and obstacles, both figuratively and literally. Whether it’s the endorphin rush after achieving a distance record, or the shared high fives after an exciting class experience, there’s little that feels better than getting through the hard work and coming out the other side as a better person.
Digital: Be the Spark that Changes Perception
Ben Hackney-Williams, the head of content at Myzone, shares why you should offer communities more versatility to move through digital avenues. It’s incredible that so many people are still debating the benefits of digital versus bricks and mortar like it’s a binary decision dictating the future of the fitness industry. Collaboration is critical to future success. This only comes by offering communities more versatility to move wherever they feel comfortable.
The Digital Delivery of Wellness and Fitness Solutions is Here to Stay
Mike Alpert August 6, 2021 Mike Alpert, the COO at Smart Health Clubs, shares why the digital delivery of wellness and fitness solutions is here to stay. As more and more people get vaccinated against COVID-19, it seems we are finally getting back to somewhat of a normal life. Members are anxious to return to their club, resume their workouts and have social time in the club setting.
Planning Past the Pandemic
Landon Burningham, the founder, president and CEO of Physiq Fitness, shares the keys to success of planning past the pandemic. As we move further past the worst stages of the pandemic, we can finally start planning for the future and have hope those plans will not be abruptly interrupted.
Take pride in embracing diversity, equity and inclusion (DEI)
Change and improvement are two active words. This is an industry cemented in the importance of incremental benefits and dedicating ourselves to something over the long term. We’re all ready to give more focus to diversity, equity and inclusion (DEI), so why aren’t more of us doing it?
Inside TITLE Boxing Club’s ‘Knockout the Stigma’ Campaign
May is Mental Health Awareness Month, and TITLE Boxing Club and BoxUnion showcased their support through an event on May 22 called “Knockout the Stigma,” which aimed to start a transparent dialogue around mental illness. The brand hosted both in-person and digital Knockout Stigma classes the entire day, and each class kicked off with trainers who volunteered to share their personal struggles with depression, PTSD or anxiety.
Why Empathy is Everything in 2021
Ben Hackney-Williams, the head of content at Myzone, shares how embracing empathy will allow you to better serve members. So many platforms for post-pandemic advice are full of opinions based solely around how the fitness industry has traditionally been known. It’s more than just about old school approach versus new generation, though. Subjectivity determines whether one is better than the other, but we need both.
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