Taylor Gabhart

City Fitness — the fitness and well-being brand with eight neighborhood locations across Philadelphia, over 25,000 members and nearly two decades in the business — is headed to New Jersey. City Fitness announced two new clubs in Hoboken, its first expansion outside of Philadelphia, opening in 2026.

Fitness Ventures signed its first lease ten years ago, and when Brian Hibbard, the CEO, looks back he doesn’t remember one magic decision that drove the franchisee’s growth. It was a series of decisions made consistently over time. “We stayed focused on one brand and one model,” said Hibbard. “We reinvested in the business instead of taking money out of it. We built infrastructure earlier than most people thought we needed it. We tried to hire ahead of growth rather than behind it.