Ben Kay

In an age where people scroll through content faster than ever, and the number of platforms is multiplying like a pair of rabbits on Valentine’s Day, capturing attention is a challenge that is becoming ever more challenging. The interesting thing is that advertisers seem to be dealing with that situation in wildly different ways.

In an age where people scroll through content faster than ever, and the number of platforms is multiplying like a pair of rabbits on Valentine’s Day, capturing attention is a challenge that is becoming ever more challenging. The interesting thing is that advertisers seem to be dealing with that situation in wildly different ways.

It’s hardly breaking news that Gen Z is having less sex than previous generations at their age (see the fear-mongering headlines about a ‘Sex Recession’ throughout the 2010s). Contrary to what shows like Euphoria (2019- ) and Sex Education (2019-2023) might lead us to believe, a 2021 survey from the Kinsey Institute and Lovehoney revealed that one in four Gen Zers has never engaged in partnered sex.