Where Humanity Still Outruns the Machine The secret codes of the Diamond District, Vegas casino dealers, and Venetian gondoliers can never be found on Google. That’s what makes them special. In October 2011, my wife returned from a Manhattan party wearing a pin that read “F.O.J.B.” This, I soon discovered, stood for “Friends of Jimmy Bradley”—the celebrated New York restaurateur who co-opened The Red Cat in 1999.