Ben Aston
An all round good egg and fun finder who likes truffles, nuggets and harking his own herald. Periodically also masquerade as @thedigitalpm
Articles by Ben Aston
Wie visuelles Content-Marketing das Marketing im Jahr 2020 beeinflusst
Edgar Dale, der amerikanische Bildungstheoretiker, der für die Entwicklung eines Lernmodells bekannt ist, das als Kegel der Erfahrung bezeichnet wird, wusste bereits Mitte des 20. Jahrhunderts, dass visuelle Darstellungen den Menschen beim Erinnern helfen. Dale schlug vor, dass Menschen sich nur 10 % von dem, was sie lesen, 20 % von dem, was sie hören, und 50 % von dem, was sie hören und sehen, merken. Diese Wahrnehmungen bezüglich Aufmerksamkeitsspannen erhalten im 21.
Comment le marketing de contenu visuel impacte le marketing en 2020
Edgar Dale, le philosophe américain de l'éducation connu pour avoir développé un modèle d'apprentissage appelé le Cône de l'Expérience, savait déjà au milieu du XXe siècle que les éléments visuels aidaient les gens à mieux retenir. Dale a proposé que les gens ne se souviennent que de 10 % de ce qu'ils lisent, 20 % de ce qu'ils entendent et 50 % de ce qu'ils voient et entendent.
10 exemples d’analyses marketing digitales pour l’e-commerce
Prenez ces données au sérieux, car elles vous aideront à améliorer l’expérience en ligne de vos visiteurs, en utilisant des métriques fondées sur les données pour générer des leads et les convertir en clients. Des outils d’analyse digitale sont utilisés par les entreprises pour collecter, évaluer, mesurer et analyser à la fois des observations qualitatives et des données quantitatives.
10 Beispiele für Marketing-Dashboards und was sie messen
Marketing-Dashboards sind Werkzeuge, um wichtige Daten über Produktverkäufe, Kundenbindung und mehr zu erhalten, zu visualisieren und damit zu arbeiten. Diese Schlüsseldaten beeinflussen häufig Entscheidungsprozesse und führen zu umsetzbaren Erkenntnissen, die in eine Marketingstrategie integriert werden. Marketing-Dashboards können eine Vielzahl von Kennzahlen und Analysen verfolgen.
10 exemples de tableaux de bord marketing et ce qu’ils mesurent
Les tableaux de bord marketing sont des outils permettant d’obtenir, de visualiser et de travailler avec des données clés sur les ventes de produits, l’engagement client, et plus encore. Ces données essentielles influencent souvent la prise de décisions et aboutissent à des insights exploitables intégrés à la stratégie marketing.
8 Beste Einzelhandelsbetriebs-Communities, denen Sie 2026 beitreten sollten
Communities für Handelsbetriebsabläufe sind eine großartige Möglichkeit, von Menschen zu lernen, die den Finger am Puls der Praxis im Einzelhandel haben, und Gelegenheiten zu finden, andere zu beraten oder selbst von anderen beraten zu werden. Es gibt mehrere großartige Communities, denen Sie beitreten können – einige online, andere persönlich.
8 meilleures communautés d’opérations de vente au détail à rejoindre en 2026
Les communautés de la gestion des opérations de détail sont un excellent moyen d’apprendre auprès de personnes qui sont au cœur des pratiques du secteur, et de trouver des opportunités de mentorat ou de se faire mentoré par d’autres professionnels. Il existe plusieurs excellentes communautés à rejoindre—certaines en ligne, d'autres en présentiel.
Die 16 besten Salon-Podcasts 2026
Das Hören von Salon-Podcasts ist eine großartige Möglichkeit, um die neuesten Trends und Einblicke von anderen Saloninhaber:innen zu erhalten und so das eigene Geschäft weiterzuentwickeln. Hier findest du einige der besten Podcasts für Salonbesitzer:innen, mit Zusammenfassungen, warum jeder davon empfehlenswert ist, sowie Links zu den besten Episoden.
Die 19 besten Einzelhandelstechnologie-Podcasts 2026
Podcasts zum Einzelhandel bieten branchenspezifische Einblicke in die neuesten Trends, Innovationen und digitalen Strategien, die die Zukunft des Einkaufens prägen. Diese Retail-Technology-Podcasts liefern konkrete Erkenntnisse zu technischen Tipps und Trends wie KI, E-Commerce und Verbesserungen im Kundenerlebnis.
Die 20 besten Einzelhandels-Business-Podcasts 2026
Das Anhören von Podcasts zum Einzelhandel verbindet Sie direkt mit den Köpfen führender Einzelhandelsmanager – hören Sie diese Podcasts, um praxisnahe Einblicke in die sich entwickelnde Handelslandschaft zu erhalten.
Les 19 meilleurs podcasts sur la technologie de la vente au détail de 2026
Les podcasts sur le commerce de détail offrent des perspectives sectorielles sur les dernières tendances, innovations et stratégies numériques qui façonnent l’avenir du shopping. Ces podcasts sur la technologie du retail apportent des analyses concrètes sur des conseils et tendances technologiques, dont des discussions sur l’IA, le e-commerce et l’amélioration de l’expérience client.
Les 16 Meilleurs Podcasts de Salon de 2026
Écouter des podcasts dédiés aux salons est un excellent moyen de rester à l'affût des dernières tendances et de s'inspirer des conseils d'autres propriétaires pour faire évoluer votre entreprise. Voici quelques-uns des meilleurs podcasts pour propriétaires de salon, avec un résumé des raisons pour lesquelles chacun se distingue et des liens vers leurs meilleurs épisodes.
Les 20 meilleurs podcasts sur le commerce de détail de 2026
Écouter des podcasts sur le commerce de détail vous connecte directement aux esprits des meilleurs dirigeants du secteur — écoutez ces podcasts pour obtenir des informations pratiques sur l'évolution du secteur du retail.
17 beste Bücher über Einzelhandelsmarketing, die Sie 2026 lesen sollten
Einzelhändler, die mit Giganten wie Amazon konkurrieren, müssen sich ständig anpassen. Hier sind einige der besten Bücher zum Einzelhandelsmarketing, um immer auf dem neuesten Stand in Bezug auf aktuelle Marketingbücher, Strategien und Technologien für den Handel – sowohl im Laden als auch online – zu bleiben.
What is Adtech: Complete Beginner's Guide
If you run a digital publication like I do, you hear the word "adtech" tossed around constantly. When I first started, I’ll be honest: adtech sounded like just another complicated buzzword. But once I understood how it worked, it completely changed how I monetized my sites and scaled revenue. If you’re just getting started or need a real-world explanation (not the jargon-filled stuff), here’s what you need to know.
16 Legal Tech Podcasts, um 2025 auf dem Laufenden zu bleiben
Diese Legal Tech Podcasts bieten Einblicke in die Veränderungen, die das Feld durchziehen, von Rechtsabteilungen, die sich einer digitalen Transformation unterziehen, bis hin zu den neuesten Tech-Startups im juristischen Bereich. Rechtspodcasts sind perfekt, um mit den technologischen Entwicklungen der Branche Schritt zu halten.
Die 10 besten Legal Tech Konferenzen, um von den Besten im Jahr 2024 zu lernen
Legal Tech Konferenzen sind ein großartiger Ort zum Netzwerken. Aber sie sind auch ein Schmelztiegel für Einblicke und Branchentrends. Für alle juristischen Fachleute, die der Kurve voraus sein oder eine neue Taktik erlernen möchten, die sie zur Erbringung juristischer Dienstleistungen nutzen können, sind dies die besten Legal Tech Konferenzen, die man 2024 besuchen sollte.
Black & White Zebra Welcomes Alex Burton as New VP Media
Vancouver, British Columbia – January 29, 2025 – Black & White Zebra (BWZ) is excited to announce the appointment of Alex Burton as its new Vice President of Media. With a robust background in media leadership and content monetization, Alex is poised to accelerate BWZ’s growth initiatives in 2025. Alex joins BWZ after a successful tenure as VP of Content at Red Ventures, where he played a pivotal role in shaping and growing the Healthline business.
The Best and Worst States for Project Management Jobs in 2025
At The Digital Project Manager, we analyzed data of employment in project management including average annual salaries, employment numbers, and jobs per 1,000 people across the United States in project management positions. Whether you like to admit it or not, securing a job in project management is not only defined by the skills and expertise of professionals but also by the opportunities available in different parts of the country.
20 Best Customer Service Courses To Build New Skills In 2025
Find more details about each course below. This online course provides essential training for those looking to enhance their customer service skills, with a focus on addressing customer needs and resolving customer complaints effectively. It covers key areas that help improve communication and problem-solving abilities, particularly in call center environments. Learners will engage with interactive content and receive recognition upon completion.
16 Customer Experience Design Courses To Take In 2025
Designing A Competitive Customer Experience (Aventis Learning Group) Find more details about each course below. This course explores the intersection of branding and customer experience, helping students understand how branding impacts customer-facing activities across departments. Using a framework adapted from Customer Journey Mapping, the course provides tools to align branding strategies with operational activities.
20 Best Chatbot Courses For Upskilling In 2025
Build Chatbots with Python (Codecademy) Chatbots for Instruction (Georgia Institute of Technology) Build Your Own Chatbot (IBM) Design a Feminist Chatbot (FutureLearn) Find more details about each course below. This course teaches participants how to create AI-powered chatbots without the need for coding, integrating data science and automation techniques. It focuses on user-friendly tools to build functional chatbots, allowing learners to deploy chatbots for various applications with confidence.
16 Best Customer Success Courses To Build New Skills In 2025
In customer success, it can feel like I’m constantly juggling new challenges, from managing customer relationships to learning the latest strategies to help clients succeed. I know that to keep up—and to really make an impact—I need to keep building my skills. But with so many courses out there, it’s hard to know which ones are worth my time and will actually help me grow in my career.
18 Best Customer Analytics Courses To Build New Skills In 2025
I know that in customer experience, understanding customer data is key to making smarter decisions and improving how we serve people. But let’s face it—getting a handle on customer analytics isn’t always easy. With so much data to look at and new tools constantly coming out, I feel the pressure to keep my skills sharp and stay competitive. That’s why finding the right customer analytics course is so important.
18 Best Call Center Courses To Build New Skills In 2025
Working in a call center can be challenging, especially with the pressure to keep up with changing customer expectations and new technologies. I know that to stay competitive in this field, I need to build and sharpen my skills constantly. But finding the right training isn’t always easy—there are tons of courses out there, and it’s hard to know which ones actually make a difference.
What Is Matter Management? A Complete Guide
Imagine your legal department as a bustling train station. Every matter—each contract, case, compliance task, or client query—is a train coming through, and each needs to be routed to the right track on time. Without clear scheduling and organization, trains get delayed, tracks get blocked, and the entire station becomes chaotic. This is where matter management steps in. It’s like the control tower of a legal team, keeping track of every moving part, so nothing gets lost or delayed.
Must-Have Legal Billing Software Features
If you're part of a law firm management team, you know that legal billing can sometimes feel like a juggling act. With so many tasks on your plate, finding the right billing software can make a world of difference. You're probably aware that these tools can assist with various functions, but what are the essential features you should be looking for? Let's break it down together.
9 Types Of Legal Billing Software + What They Do
When it comes to managing a law firm, keeping track of billable hours and creating accurate invoices can be a challenge. That’s where legal billing software comes in. These tools are designed to make billing easier, faster, and more reliable. In this article, I’ll explore the different types of legal billing software and how each one can help law firms stay organized and get paid efficiently.
8 Best Paralegal Newsletter To Read In 2024
These paralegal newsletters are essential for anyone aiming to expand their legal knowledge and skills. Each issue provides practical insights, strategies, and real-world applications that can greatly enhance your understanding of the legal field and support your professional development. Here are some of the best paralegal newsletters for legal professionals to learn about new technology, strategies, and philosophies shaping the legal industry.
Track Time With A Legal Billing Chart For Billable Hours: Minutes To Tenths
Imagine trying to bake a cake without a recipe—chaos, right? The same goes for tracking billable hours without a clear plan. Enter the legal billing chart, your trusty recipe for tracking time spent on client work. It’s the tool that ensures every minute you spend is accounted for and billed correctly, avoiding the frustration of guesswork.
19 Best Service Design Courses To Build New Skills In 2024
Looking to level up your customer experience game? Think of service design as the secret sauce that transforms a bland customer journey into a five-star experience. Whether you're a CX newbie or a seasoned pro, the right course can be your GPS, guiding you to design strategies that make clients rave.
Legal Billing Codes (UTBMS): A Complete Guide
The purpose of legal billing software is to help law firms and legal professionals manage their billing and invoicing processes efficiently. It automates the tracking of billable hours, generates invoices, handles payments, and often integrates with other legal practice management tools. Key features typically include time tracking, expense management, trust accounting, client billing, and reporting.
How To Become Legal Billing Specialist: Tips & Tricks
Ever wondered how the legal world keeps its financial house in order? Behind every successful law firm, there's a skilled legal billing specialist ensuring that every billable hour is accounted for, and every client is billed accurately. If you're detail-oriented, love working with numbers, and adept at legal billing software, and want to play a crucial role in the legal industry, then becoming a legal billing specialist might just be your perfect career path.
The Hierarchy Of Customer Experience Needs
The world of CX is changing so quickly. New technology, new techniques, and a new generation of leaders doing the work. Even so, the thing that may have changed most of all is our customers themselves! Customer psychology took a major turn while the world navigated a global pandemic. And in many ways it has yet to stabilize.
Legal Billing Specialist Salary Around The Globe
Ever wondered what it’s like to be the financial mastermind behind a law firm, making sure every minute of legal brilliance is accounted for? Enter the legal billing specialist—a role where attention to detail meets the thrill of the invoice. You'll work with legal billing software to manage invoices, track billable hours, and ensure accurate client billing. But here’s the real kicker: the salary for this role might just surprise you.
13 Best CX Newsletters To Join In 2024
Imagine this: your morning coffee is brewed to perfection, the world is just waking up, and your inbox awaits. But wait—before you dive into another day of delighting customers, how about I serve you a handpicked list of the coolest CX newsletters out there? 📰✨ These aren’t your average reads. I'm talking about the kind of content that makes you rethink what’s possible in customer experience.
11 Best Legal Newsletters To Keep You Updated in 2024
Legal newsletters are like a daily or weekly dose of industry updates delivered right to your inbox. Newsletters keep you informed about hot topic issues in the legal field and connect you with other movers and shakers in your industry. It can be a challenge to research and vet so many options, though, and the last thing legal professionals need is more email clutter. I’ve picked 11 not-to-be-missed legal newsletters that I recommend all law professionals subscribe to.
8 Best Digital Experience Conferences To Learn From The Best In 2024
Digital experience conferences are a great way to learn about the new technologies and strategies shaping the experience management field. For any digital customer experience leader looking to stay ahead of the curve, here are some of the best conferences to attend.
12 Best Call Center Newsletters To Stay Up To Date In 2024
These call center newsletters are a great way to learn from other people who've got their finger on the pulse of current customer service and call center practices. Here's a summary of each newsletter to help you learn who it's for and why it's great.
19 Best Customer Service Communities to Join in 2024
These customer service communities are a great way to network, find a mentor, and learn from other people who've got their finger on the pulse of the day-to-day in your industry. For any customer service professionals looking to stay ahead of the curve or pick up a new tactic you can use to build better customer service experiences, here are some great communities to join.
16 Best CX Communities (Free & Paid) to Join in 2024
CX communities are a great way to network, find a mentor, and learn from other people who've got their finger on the pulse of your industry's day-to-day. For any CX professionals looking to stay ahead of the curve or pick up a new tactic you can use to succeed in CX, here are some great communities to join.
The 12 Best Influencer Podcasts Of 2023
As someone deeply immersed in the digital influencer field, I understand the value of staying current on the latest influencer trends and technology. I've picked top-notch influencer podcasts below, highlighting a standout episode from each and details about their hosts.
17 Content Creator Podcasts To Listen To In 2024
These content creator podcasts offer useful insights into the world of blogging, social media, running a side hustle, and building a content-based business. As a seasoned digital media professional and content creator caught up in the busy world of digital media, I always find it inspiring to take a step back and listen to new perspectives strategies from some of the top creators and digital strategists out there. Content Inc.
23 Insightful Media Podcasts For Media Leaders In 2024
As a dedicated media company founder and enthusiast, I often tune into podcasts to learn from media entrepreneurs and see how they are experimenting with the latest techniques for building great brands and running a profitable media business. Here are some of the best media podcasts to check out if you'd like to stay on top of the latest in indie media.
The 17 Best Content Strategy Podcasts Of 2024
Your content strategy has to continually evolve as the media industry changes—and these content strategy podcasts offer great insights into the latest research and data as well as the art of content creation. These podcasts are great for anyone running a content-based business to learn about the strategies and tools that can help you succeed.
23 SEO Podcasts To Listen To In 2024
SEO podcasts are good resources to help you improve your site's online visibility and master search engine optimization. Learn the latest SEO trends and strategies with this collection of the best SEO podcasts to boost your website's ranking, drive traffic, and achieve your digital marketing goals.
8 Best Retail Operations Communities (Free & Paid) to Join in 2025
Retail operations communities are a great way to learn from people who've got their finger on the pulse of the retail operations practice and find opportunities to mentor or be mentored by others. There are several great communities to join—some online, some in-person. Here's a summary of each one to help you learn who it's for and why it's great, to help you find a group of other retail operations folks to learn from and share your insights with.
16 Best Lawyer Communities To Join In 2024
Lawyer communities are a great way to learn from other legal experts who've got their finger on the pulse of the law practice, as well as find opportunities to mentor or be mentored by others in your line of work. There are a ton of great communities to join—some online, some in-person. Here's a summary of each community to help you learn who it's for and why it's great, to help you find a group of other lawyers to learn from and share your insights with.
15 Best Project Management Software Picked For 2024
You need project management software to help your team manage, schedule, and organize tasks effectively. However, with countless PM software options available, finding the right tool for your team's unique needs and working styles can be both frustrating and time-consuming. In this article, I leverage my experience with various PM tools to explore the project management software market on your behalf.
10 Best Paralegal Conferences For Legal Consultants In 2024
Paralegal conferences are a great place to network. But they are also a melting pot of insights and industry trends. For any legal consultants looking to stay ahead of the curve, or pick up a new tactic they can use to enhance their legal skills, these are the best paralegal conferences to attend in 2024.
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