Benuraj Sharma on Muck Rack

Benuraj Sharma

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Articles

Toward More Effective Advertising: Better AI and ML Approaches in Customer Behavior Understanding

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By Shivakumar Narayanan, Benuraj Sharma
| OTTVerse
In an era where digital content is omnipresent, understanding customer behavior has never been more crucial for businesses. As they strive to deliver engaging customer experiences, businesses constantly look for innovative ways to comprehend their audience’s preferences, behaviors, and responses to content. Consequently, this understanding has profound implications for advert targeting and monetization strategies.
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