Every industry can benefit from Big Data, IoT and AI, and that includes brewers. Dutch brewer Heineken has been a worldwide brewing leader for the last 150 years, but today, as the No. 1 brewer in Europe and No. 2 in the world they are ramping up their results thanks to the use of big data and AI. As the company sets out to better compete in the formidable U.S. beer market they plan to leverage the vast amounts of data they collect.
Long before artificial intelligence (AI) was a glimmer in the eye of the financial, transportation or healthcare industries, it was being developed and tested in the gaming community. Would you believe that the earliest instance of artificial intelligence in games was in 1952, when a UK graduate student created an AI system that could play a perfect game of tic-tac-toe?
In his new book, Jorn Lyseggen argues that internal data – an organization’s operational data, transactional records and customer metrics – are yesterday’s news. Amidst the fast-paced change of digital transformation and the world at large, external data is likely to hold the insights you need to understand your environment and navigate the market of tomorrow.
Hello from Dublin! I'm here teaching a course on #data storytelling and data visualisation, something that most companies don't do very well. In fact, 90% of all the data we communicate inside companies is never used to inform any decision making! https://t.co/msMRz0DYF5https://t.co/KhmFwlziwN
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".