Service, Sales Strategy and Marketing in the legal industry.
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Articles by Beth Cuzzone
Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd | JD Supra
"Law firms that conduct formal client feedback programs can earn nearly twice the share of a client’s external legal spend than a firm not engaging in feedback..." The legal industry is constricting. In-house legal departments are growing, meaning less work for law firms.
How to Take Client Service (and Business Growth) to the Next Level in 2023 | JD Supra
2023 is here. It is safe to say that client service is one of the critical, few differentiators to be found in a crowded legal marketplace – and, related, the latest trend to receive a great deal visibility and attention in firms is client teams. However, regardless of whether your firm has a functioning client team or not, marketing and business development professionals can drive initiatives to get closer to clients and grow relationships.
How the Am Law 200 Use Technology to Attract and Retain Talent
In the fevered scrape for legal talent, factors like compensation, culture, practice support, and firm leadership receive the most attention. And deservedly so. Lawyers want to practice at firms where they and their clients feel supported, valued and integrated. But one important factor shouldn’t go overlooked: the role of technology. Want to continue reading?
Is Your Law Firm Marketing Group Ready for a New Name?
Why do companies change a company or department name? Blue Ribbon Sports took on the name Nike, after the Greek goddess of victory. BackRub changed its name to Google, a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. And, recently the business development department at Goulston & Storrs changed its name to the strategic growth department. In each instance, the name no longer fit the market, activities, or brand personality.
Is Your Law Firm Marketing Group Ready for a New Name?
Why do companies change a company or department name? Blue Ribbon Sports took on the name Nike, after the Greek goddess of victory. BackRub changed its name to Google, a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. And, recently the business development department at Goulston & Storrs changed its name to the strategic growth department. In each instance, the name no longer fit the market, activities, or brand personality.
Is Your Law Firm Marketing Group Ready for a New Name?
Why do companies change a company or department name? Blue Ribbon Sports took on the name Nike, after the Greek goddess of victory. BackRub changed its name to Google, a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. And, recently the business development department at Goulston & Storrs changed its name to the strategic growth department. In each instance, the name no longer fit the market, activities, or brand personality.
The Future of Online Shopping Is Social | JD Supra
Updated: May 25, 2018: JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.
Sales Speak: Grow Your Clients: MLF’s Challenge
‘Cause We Are Living in a Digital World … As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media.
The 26th Annual Marketing Partner Forum
Event Details 12:00 PM Registration & Welcome Luncheon Please join us for lunch as we kick off our 2019 program. 1:00 PM Workshop #1: High Noon: A Pricing Negotiation Master Class (Breakout) We are pleased to announce the return of our highly popular pricing negotiation master class, facilitated by a panel of esteemed law firm clients.
Sales Speak: Award Winners: What Can We Learn? In every issue of Marketing the Law Firm, we read about best practices and new trends. However, not even that prepared us for this year's LSSO (Legal Sales and Service Organization Inc.) Legal Sales and Service Awards winners — specifically, the long-term success established in a short amount of time at two law firms. In every issue of Marketing the Law Firm, we read about best practices and new trends.
Voice of the Client: Attention, Lawyers! Collaborate with Your Clients A team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more. In this column, we bring the views and opinions from the client’s perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
Law Journal Newsletters
The Possible Consequences of Pursuing Outstanding Legal Fees The attorney-client relationship is not one that always ends well. The client is able to discharge the attorney at any time, but outstanding legal fees must be addressed. If the client either ignores the correspondence or refuses to pay the fees, the attorney may determine to commence an action seeking the legal fees. What follows is a long, unhappy, expensive experience for each party.
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