Betsy Barron

IN THE SECOND INSTORE coronavirus impact survey, deployed April 19, we asked our Brain Squad this question, “What do you think will be the main thing you take away from this crisis?” Some were hopeful enough to say they expect better days ahead in business. “This will pass,” says John Walp of Long Jewelers in Virginia Beach, VA.

Yes: 53% We share our statement with everyone who walks through the door. — Betsy Barron, Love & Luxe, San Francisco, CA The mission is important to align the goals and culture of our business with the staff, the clients, the community and our vendors. We read it at the start of each staff meeting and hang it proudly by the front door for everyone that enters to see. — Evan Duke, Classic Creations in Diamonds & Gold, Venice, FL Our owners do not believe in a mission statement.

Heavy storms keep customers at home but also get them rushing over before and after. Sometimes the heavy rain helps us because we know that the people who make the trip out are serious about purchasing. They also get our undivided attention.