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Ray Latif on Muck Rack

Ray Latif

Verified
Boston
As seen in: BevNET Magazine, Taste Radio (Podcast), NewsBreak, 3BL Media, Brewbound, Justmeans, Nosh
Editor/producer at @BevNET & @TasteRadio podcast. Host of BevNET/ @NOSHdotcom’s Elevator Talk. Healthy eating & drinking… mostly. All posts are my own.

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Articles

Innovation Aplenty At A ‘Faire.’ An Indication For 2026?

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By Ray Latif Verified
| BevNET Magazine Verified
0:25: Toll Booth. Talk On Camera. Ginger Boost. Cravable Crisps. New Jerk. Bone Broth What? Chips & Cherries. At the Taste Radio booth at the 2026 Winter FancyFaire* in San Diego, the hosts highlight Elevator Talk interviews recorded at the show and praise the event’s energy, accessibility, and balance of early-stage and established brands. They also spotlight trends like functional wellness, clean-label snacks, and innovative packaging.
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Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.

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By Ray Latif Verified
| BevNET Magazine Verified
The hardest part of building a consumer brand isn’t the product; it’s everything that comes after. Caliwater co-founder Oliver Trevena knows this firsthand. In a candid conversation, Oliver, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, pulls back the curtain on the less glamorous side of entrepreneurship. He speaks openly about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take.
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Is Protein Driving - Or Diluting - Brand Value For CPG Brands?

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By Ray Latif Verified
| BevNET Magazine Verified
0:25: Faire Trade. How Many Margaritas? Gains And Grams. A Smaller Cult. Tapping Target. Shirley & Sake. – Mike is in Mexico, but the whole team is heading to San Diego for the Winter FancyFaire*. Ray, John, and Jacqui preview BevNET’s presence at the annual trade show, along with a Naturally San Diego–hosted event featuring an indulgent spread of tacos, margaritas, and Taste Radio interviews.
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