Lakshmipathy Bhat

Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors, pilots, sports stars or few other professionals say that they ‘always’ dreamed of taking up their profession ever since they remember. Such blokes are fortunate. In my case, and I guess it holds true for many, I stumbled upon my chosen career quite by accident.

Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors, pilots, sports stars or few other professionals say that they 'always' dreamed of taking up their profession ever since they remember. Such blokes are fortunate. In my case, and I guess it holds true for many, I stumbled upon my chosen career quite by accident.

For many in today’s marketing world, it is fashionable to believe that advertising is anything-but-advertising. Some of the recurring points in this theme are: advertising as we know it is dead, advertising today is all about ‘conversations’ with consumers and that consumer is in control (I am not clear of what exactly). Another popular theme is that advertising is all about ‘storytelling’ now. All these are lapped up by trade media, get written about and discussed in industry events.