Forget production, the new billion-dollar companies are shaping how you shop Remember when unicorns were those mythical startup creatures hitting crazy billion-dollar valuations? Yeah, well, they haven’t gone extinct, they’ve just shapeshifted. These days, it’s not just about the next revolutionary product — the biggest unicorns are mastering the art of how we shop. These companies aren’t sweating in factories. They’re the masters of your digital shopping cart.