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Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study—which analyzed... Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
