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Bianca Capazorio on Muck Rack

Bianca Capazorio

Cape Town
As seen in: MSN South Africa, News24 Business, Cape Argus, Independent Online, Personal Finance, Sunday Times, TimesLIVE, Bizcommunity, Magzter Inc., Business Day and
I play with words and listen to Taylor Swift.
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Articles

Are we wasting money on gifts? Original

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By Bianca Capazorio
| businessreport.co.za
Bianca Capazorio|Published 1 hour ago When done well, a physical gift creates a moment of genuine delight. The problem is that for too many brands, merch is a last minute consideration which someone has hastily picked from a catalogue, the writer says. Image: Supplied: Unsplash images When you buy a gift for someone, you put some thought into it. You consider your relationship to the recipient, their interests and who they are. There is intention beyond “I need to give a gift”.
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Opinion | Gifting good ‘merch’ that keeps on giving

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By Bianca Capazorio
| The Witness Verified
When you buy a gift for someone, you put some thought into it. You consider your relationship to the recipient, their interests and who they are. There is usually intention beyond: “I need to give a gift”. Why then, do we treat corporate gifting differently? Businesses are wasting money on corporate gifts that aren’t thoughtful or useful, which are doing nothing for their brand. Every branded gift sends a message about a business.
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Are we wasting money on gifting?

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By Bianca Capazorio
| Magzter Inc. Verified
Cape Times | June 05, 2026 WHEN you buy a gift for someone, you put some thought into it. You consider your relationship to the recipient, their interests and who they are. There is intention beyond “I need to give a gift” Why then, do we treat corporate gifting differently? Businesses are wasting money on corporate gifts that aren't thoughtful or useful, which are doing nothing for their brand. Every branded gift sends a message about a business.
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