Bickram Jeet Ram on Muck Rack

Bickram Jeet Ram

As seen in: Taylor & Francis Online
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Articles

From ‘Representation’ to ‘Management’: Analysis of Commercial Representation by Agents in the Football Industry

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By Serhat Yilmaz, James Andrew Kenyon, Bickram Jeet Ram
| Taylor & Francis Online
Abstract This article examines the role of football agents in commercial representation of athletes and presents the conceptualization of this role as a construct with three dimensions: the development of athlete brand, the utilization of athlete brand, and the commercial partnerships and relationships. This conceptual framework is developed through empirical data generated through a qualitative research methodology involving semi- structured interviews with agents (N = 15).
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