Bidisha Burman Burman on Muck Rack

Bidisha Burman Burman

As seen in: Wiley Online Library, Journal of Business Research
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Articles

Gag Gifting: The Joke and the Poke

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By Robert Schindler, Pia A. Albinsson, Bidisha Burman Burman
| Wiley Online Library Verified
1 Introduction “Gifts are not as sacred as the connections between people that they are used to signify.” (Belk et al. 1989, p. 18) A gift has been defined as a good or service (including the giver's time, activities, and ideas) that is voluntarily given to another person or group through a ritual (Belk 1996; Belk and Coon 1993).
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