Online retail spending on foreign goods by mainland Chinese consumers is predicted to surpass the US$100-billion mark this year, driven by a growing middle class looking for high-quality imported brands and efforts by the country’s large internet shopping platforms to meet that demand. The annual Singles’ Day extravaganza last week showed just how intense this trend has become as more international brands than ever before took part in the world’s largest online shopping event.
It is easy to forget that just a few years ago, millions of mainland Chinese consumers likely got their first taste of Hollywood from buying pirated VCDs and DVDs off roadside pushcarts, as well as from illegal online video streaming websites. The speed at which these consumers have migrated online, then paying for the right to binge-watch US hit television series like HBO’s Game of Thrones, has helped create a handful of highly profitable players in China’s red-hot online video streaming market.
Tencent Holdings is within touching distance of becoming the first Chinese technology company to top a US$500 billion in market value, joining an elite club led by hi-tech industry stalwarts Apple, Alphabet, Facebook and Microsoft. The video games-to-social media conglomerate, expected to report its third-quarter financial results after the market closes in Hong Kong on Wednesday, is expected to post its second-largest quarterly profit on record.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".