A Look Behind Who Seeks Internet Fame By Bill FriedIf you have adolescent kids, chances are they don’t watch much TV, obsess over movies, or spend time on Facebook or Instagram. More likely they are on YouTube, watching an endless stream of peer generated content. Its reach is way more massive than traditional television, and I wanted to check it out. So a few weeks ago I took a deep dive into social media celebrity by attending the wildly successful VidCon convention in Anaheim.
The Hour Commute Through TownBy Bill FriedSummer is here, that annual reminder that we have done nothing to mitigate our crippling traffic woes. It’s beyond frustrating. What will it take before we put some meaningful steps in place to stem the daily flow of sheet metal that is eroding the quality of life we hold so dear? We are so far behind the curve that if we got our act together tomorrow it would likely be a decade before we saw meaningful results.
The Power of the TowerBy Bill FriedA month back I wrote a column titled “Power of the Flower,” about the inspiring abundance of wildflowers we experienced this year. This column is about man’s ability to inspire through the emotional power of architecture. On my way home from my paddle-less adventure in Ibiza, I laid over for two days in what has long been my favorite city in Europe, Barcelona.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".