Bill King on Muck Rack

Bill King

Verified
Charlotte
As seen in: Sports Business Journal, The New York Times, Color Research & Application, Baltimore Business Journal, Bizwomen, Boston Business Journal, Buffalo Business First, Chicago Business Journal, Chron, Cleveland Business Journal, Dallas Business Journal and
Senior Writer at Sports Business Journal. Focus on enterprise, profiles and US sports betting. Reader, writer, occasional 'rithmeticker. Husband and Dad.
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Articles

PrizePicks strikes first NBA team deal with hometown Hawks Original

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By Bill King Verified
| leadersgroup-sbj-prod.web.arc-cdn.net
Atlanta-based PrizePicks has signed on as the first pick ‘em and prediction market operator to sponsor an NBA team, striking a comprehensive deal with the Hawks that includes broadcast integrations, arena signs and a branded party deck at State Farm Arena. The NBA cleared the way for the deal in April when it blessed PrizePicks, known best for a popular parlay-only player prop offering, as an official Daily Fantasy Sports operator.
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Understanding how the prediction game plays out

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By Bill King Verified
| Sports Business Journal Verified
The lines separating traditional state-licensed sportsbooks from federally regulated prediction markets have blurred to the point that they’re indistinguishable. We had questions. We bet you do, too. What are these things?
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A look at prediction markets Kalshi and Polymarket

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By Bill King Verified
| Sports Business Journal Verified
Kalshi Launched in 2021 as an exchange licensed by the Commodity Futures Trading Commission, Kalshi soon ran into resistance from federal regulators when it attempted to add prediction contracts around congressional elections. That led to a court battle that it won in time to offer markets on the last presidential election, a watershed moment that yielded more than $1 billion in volume. When Kalshi expanded into sports with the Super Bowl two months later, it struck oil.
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