Audio entertainment junkie. Student of creativity. Passionate artist advocate. Extraordinary talent developer. Youthful old fart.
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Articles by Bill McMahon
'Serial' Wisdom | TALKERS magazine - talk media trade
EDITOR’S NOTE: This article was originally published in TALKERS magazine on December 23, 2014. The release of Adnan Sayed from prison last week put the investigative podcast “Serial” back in the spotlight. By Bill McMahon The Authentic Personality CEO EAGLE, Idaho — I first learned about “Serial” the podcast from my Twitter feed. It was a day I was thinking a lot about the future of radio and audio entertainment. I was feeling pretty pessimistic.
Trade Secret Two-Step: Part 2 | JD Supra
In this two-part podcast, Jackie Johnson, Co-Chair of Constangy’s Trade Secrets and Unfair Competition Practice Group and Partner in Constangy’s Dallas, Texas, office, visits with Bill McMahon about the ins-and-outs of trade secret law. The first part focuses on the trade secret law basics, while the second part looks at best practices for trade secret protection and unfair competition prevention.
GUEST COLUMN: Region 1 mitigations response: COVID-19 mitigations 'devastating' on our business
Shaw Media file photo: Rob Winner Caption Bill McMahon, owner of The Lincoln Inn and Faranda's Banquet Center is downtown DeKalb said COVID-19 mitigations on Region 1's restaurant and bar owners is "devastating" to area businesses. My family has owned and operated Lincoln Inn Restaurant and Faranda’s Banquet Center in DeKalb for 27 years.
Why Radio Newscasts All Sound the Same
EAGLE, Idaho — The practice of journalism and the output of most major news organizations have become commoditized. Media economist Robert Picard describes the current state of journalism this way: “Most journalists share the same skill sets and the same approaches to stories, seek out the same sources, ask similar questions, and produce relatively similar stories.
Four Steps to Creating Magic on the Radio
EAGLE, Idaho — The surest way to attract and hold the largest and most loyal audience you can is to consistently create meaningful emotional experiences for your listeners. Experiences that make their lives more interesting, rewarding and fun. Experiences that challenge them to think, feel, and grow. Creating magical moments for your listeners flows naturally from recognizing and fully understanding meaningful emotional experiences in your life.
Field Trips: The Players Club
ABOUT THE AUTHOR Abigail Gullo Abigail Deirdre Gullo first fell into bartending when she learned to make a Manhattan (sweet) for her beloved grandfather at the age of 7. Abigail is a member of the United States Bartenders Guild and a proud supporter of the Museum of the American Cocktail in New Orleans. When not behind the bar at SoBou, she is behind her computer screen blogging at www.ryegirlnyc.blogspot.com, or tweeting @nycbaby, though she would rather be singing in a Rock-n-Roll band.
The Trouble with the Target Audience
EAGLE, Idaho — I cringe every time I hear a well-meaning PD or GM instruct a personality to focus everything they create and present on “our target audience.” It often goes something like this: “Our target audience is a woman 25-44. I want everything you create or put on the radio to appeal to her. Figure out what she cares about. Find out what she’s talking about. Imagine what she’s thinking about. Find out what she likes to do. Everything on your show should be about her.
Lessons from Rebuilding a Struggling Radio News Station
EAGLE, Idaho – Competition, ownership and on-air personnel changes, misguided attempts to attract a younger audience and location on the AM band combined to reduce a former major market-leading news station to an also-ran. There was hope that moving the station from AM to FM might help things. Nope. That’s when the rebuild began.
Photos: PHOTOS: By Bill McMahon
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