The Cheetah, Atlanta’s iconic — or perhaps infamous — nude dancing club, sits on 2 acres of the most sought-after dirt in the Southeast. When you hear the real estate term “highest and best use,” this Spring Street property has 35 stories of live/work/play written all over it, not a reconfigured Chrysler dealership, which is exactly what the nudie club is.
As we embark on this journey, let’s start with the stipulation that Atlanta is an International City. We know that because our leaders keep saying so. Construction cranes have been busy erecting new offices, and our Hometown Airline keeps its planes packed as business people stream in and out of our city. So when the spiritual leader of this Very Important City wants to go somewhere way far away to extol our civic virtues, one can’t expect his mayoral posterior to be planted in coach seating.
In the ongoing feud between Our Hometown Airline and The Blustering Blonde, one must remember that corporations are people, too. Both Mitt Romney and the U.S. Supreme Court have afforded corporations human virtues, and now Delta Air Lines has shown that it can get its feelings hurt. Ann Coulter, who has made a comfortable living as a catty sourpuss, started tweeting her annoyance with Delta and its employees after getting moved from a seat she had pre-booked.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".