That nice, round number brought cheers on London trading floors and toasts in Manhattan bars, but it made a different noise in "Mother of God," Peru. Madre de Dios is a pristine chunk of the Amazon about the size of South Carolina, where macaws and monkeys, jaguars and butterflies thrive. It is some of the healthiest rainforest left on Earth and here, that $1000 number brought the sound of chain saws, diesel pumps and dirt bikes.
When the British explorer Captain James Cook was first exploring the South Pacific, he told his crew that the first man to spot land would get two gallons of rum. Imagine the thrill for a 12-year-old surgeon's boy named Nicholas as he shouted "land, ahoy!" and "discovered" New Zealand. Centuries later, on an average Saturday in 1998, a different kind of explorer pulled into a farm two hours south of Auckland. He was a location scout for director Peter Jackson.
It is the question that pits neighbor against neighbor, tribe against tribe, and Republican against Republican. Should America risk the last great salmon run on Earth to dig what could be the richest mine on the planet? Should Alaska gamble the red gold that swims into their nets and feeds tens of millions to chase the yellow gold and copper craved by world markets?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".