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Billy Sung

As seen in: Wiley Online Library, Frontiers, Taylor & Francis Online, European Journal of Marketing, WARC, Dialnet - Universidad de La Rioja, International Journal of Wine Business Research, Journal of Fashion Marketing and Management, International Journal of Educational Management, International Journal of Event and Festival Management and
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Articles

Computer Science > Information Retrieval

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By Siamak Layeghy, Billy Sung, Sara Dolnicar
| arXiv
arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website. Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them. Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.
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Social dynamics of luxury customization: The unique impact of name personalization

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By Anne-Maree O'Rourke, Joanna Lin, Billy Sung, Felix Septianto
| Wiley Online Library Verified
1 INTRODUCTION Customization of luxury brands has become increasingly popular, with many regarding it as “the future of luxury” (Mohan, 2019; Steel, 2018). Advances in technology have transformed the luxury brand industry by allowing it to offer customization more easily; from color selection and fabric choice to adding a consumer's own unique design features (Choi et al., 2022).
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A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services

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By Billy Sung, Isaac Cheah, Anwar Sadat Shimul, Anwar Sadat
| Dialnet - Universidad de La Rioja
Billy Sung [1] ; Isaac Cheah [1] ; Shimul, Anwar Sadat [1] [1] Curtin University, Perth, Australia Localización: Tourism recreation research, ISSN 0250-8281, Vol. 49, Nº. 2, 2024, págs. 393-409 Idioma: inglés Enlaces Texto completo Resumen This research examines the effect of perceived luxury and novelty on tourists’ evaluation of and behavioural intention toward luxury seaplane services, in particular, the moderating role of self-and other-directedness.
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