Birgit Peña Häufler on Muck Rack

Birgit Peña Häufler

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Articles

Validating the rapid validity testing concept across regions

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By Dietfried Globocnik, Søren Salomo, Birgit Peña Häufler, Paola Landaeta Saldías
| Wiley Online Library Verified
1 INTRODUCTION As part of the relevant firm-level capabilities, managing the front end of innovation (FEI) has been identified as crucial for the success of innovation. However, this phase is also characterized by a heavy reliance on input from engaged individuals, unclear roles and responsibilities and strong uncertainties related to the innovative task. Consequently, innovation management literature has coined this phase the ‘fuzzy front end of innovation’.
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