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Bize Wei on Muck Rack

Bize Wei

As seen in: Dialnet - Universidad de La Rioja
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Articles

Packaging-related factors associated with acceptance intention for ready-to-eat foods among Chinese Generation Z consumers: an integrated PLS-SEM-ANN approach

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By Qiao Yu, Bize Wei
| Dialnet - Universidad de La Rioja
Ready-to-eat (RTE) foods are increasingly relevant to Generation Z consumers. This study examined associations of ecological packaging design (EPD) and intelligent packaging technology (IPT) with acceptance intention among Chinese Generation Z consumers. Integrating the Technology Acceptance Model and Stimulus-Organism-Response theory, the model was tested using PLS-SEM and ANN with 327 online questionnaires.
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