Blair Potter

Ask a planner what their job title means today, and the answer looks nothing like it did five years ago. The digital event strategist has emerged as one of the most in-demand roles in the meeting and event industry. This person blends logistics, technology and audience psychology into a single job description. What a digital event strategist actually does A digital event strategist is not simply the person who manages the streaming platform.

Currently, 20 of the 80-strong IMEX team dedicate their time to volunteering with global events industry organizations. One of our values is “Lead the way,” and our wider industry commitments represent a great opportunity to leave a positive legacy which strengthens our community for future generations. At the start of this year, I took on the role of chair of the MPI Foundation Global Board of Trustees.

Have you built a culture where seeing people and valuing people isn’t just a plaque on a wall, a mission statement or a service standard?