Editor's note: The following is an excerpt from Taken from "52 Little Lessons from A Christmas Carol" by Bob Welch. How do we learn life lessons from a crotchety old miser so unpleasant that dogs run from him on sight? That even the hungriest beggars place him on their no-try list? That the bitterest weather can’t equal him in terms of icy temperament? Ebenezer Scrooge of Charles Dickens’ "A Christmas Carol" is wealthy, selfish, and utterly discontent. A man not revered but despised.
George Strait is Texan through-and-through. From his early days in Gruene Hall to his legendary mega-concert finale at AT&T Stadium in Dallas, he’s owned the state. In between, he’s owned the rest of country music. He is the undeniable “King of Country Music,” with a career spanning more than 30 years. Strait’s curriculum vitae includes 60 No.
In a bit of a departure, this space is not dedicated to a famous or historic ranch’s brand. Instead, I wanted to tell my favorite brand story—and of course, it hits very close to home. When my son was born, my wife and I named him Tate. As a birthday gift, I wanted to register a brand in his name in our home state of Colorado. Tate was born in February, and I casually doodled brands that might fit him in the ensuing months.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".