Thinking about naming your startup after yourself? You may want to reconsider. A recent MIT study found that companies named after the founder were less likely to grow. The study's authors, Scott Stern, a professor at MIT's Sloan School of Management, and Jorge Guzman, a doctoral candidate there, set out to dissect startup success.
A social media maven explains what's hot, and why your company can't ignore any of it. Advertisement When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked.
Entrepreneur Jim Jannard says he's getting out of the spotlight. On Monday, he announced he was stepping back from Red, his company that makes the digital high-resolution movie cameras used to film The Hobbit, The Great Gatsby, and other pictures. Before launching Red in 2005, Jannard previously founded sunglasses-maker Oakley, which he sold for $2.1 billion.
Getty Entrepreneurs are great problem solvers. Countless successful companies have been created to alleviate (and cash in on) the woes of a particular market. So--with the help of marketing extraordinaire Cal McAllister, CEO of Wexley School for Girls--we thought we'd challenge you, the Inc.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.