Bobbie Gossage on Muck Rack

Bobbie Gossage

New York City
As seen in: Inc.

Seller Editorial Content Manager at Etsy. Reality television connoisseur. Kansas City Royals fan. Opinions are my own (you know the drill).

What Really Makes Startups Grow (Infographic) — Thinking about naming your startup after yourself? You may want to reconsider. A recent MIT study found that companies named after the founder were less likely to grow. The study's authors, Scott Stern, a professor at MIT's Sloan School of Management, and Jorge Guzman, a doctoral candidate there, set out to dissect startup success.

7 Social Media Trends Marketers Can't Ignore — A social media maven explains what's hot, and why your company can't ignore any of it. Advertisement When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked.

Oakley Founder Jim Jannard Steps Back from Red — Entrepreneur Jim Jannard says he's getting out of the spotlight. On Monday, he announced he was stepping back from Red, his company that makes the digital high-resolution movie cameras used to film The Hobbit, The Great Gatsby, and other pictures. Before launching Red in 2005, Jannard previously founded sunglasses-maker Oakley, which he sold for $2.1 billion.

Contest: What's Your Best Solution? — Getty Entrepreneurs are great problem solvers. Countless successful companies have been created to alleviate (and cash in on) the woes of a particular market. So--with the help of marketing extraordinaire Cal McAllister, CEO of Wexley School for Girls--we thought we'd challenge you, the Inc.

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