Gen Alpha is growing up fast. Tablets reach 62% of households before most children can read. A third of kids have used an AI chatbot for homework in the last 90 days. And by the time they hit double digits, they're shaping what their families buy, watch, and spend on. Morning Consult surveyed 1,018 U.S. parents of children ages 0–12 to map the digital habits, spending behaviors, and emotional landscape defining this generation in 2026.