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Articles by Bobby Jania
The Campaign Is Dead: 5 Hard Truths From the Tenth State of Marketing Report
Let’s be honest: For years “Personalization at scale” was a pipedream for marketers. The intent was there, but the infrastructure wasn’t. We bought the tools. We integrated the clouds. But at the end of the day, we were still just guessing. We were broadcasting messages, not having conversations. We were sending “do not reply” emails because we couldn’t answer if a customer wrote back. Our new 10th State of Marketing report confirms that the old playbook of “broadcast and hope” marketing is broken.
How Agentforce Marketing Helps You Spark Conversations With Your Customers
At Dreamforce, we were reminded once again of the incredible power of community: marketers, innovators and dreamers coming together to shape what’s next. This year, the energy was undeniable, and one truth became clear: marketing is transforming again, this time thanks to agentic AI. Over the past 25 years, we’ve seen marketers get closer and closer to building lasting relationships with every customer.
What you need to know
In June, we introduced Marketing Cloud Next at Connections. The product’s next-gen capabilities are making agentic marketing possible. Every channel is now an opportunity for a two-way conversation with customers, and every marketing team is scaled with limitless digital labor. During our Marketing Cloud Next keynote, we outlined five steps to get started on building a strategy for this new agentic era.
What Is Connections?
Connections is the must-attend event where marketers and AI agents connect. It’s the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce. Connections 2025 takes place on June 11–12 in Chicago, and for free virtually on Salesforce+.
3 Ways Generative AI Will Help Marketers Connect With Customers
Generative AI has raised considerable buzz lately, but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world. We’ve already seen how AI can help marketers, commerce teams, salespeople, and more make informed decisions.
Marketing Archives
Skip to Content Marketing Not seeing results when you’re trying to build customer relationships? It’s probably time to update your customer engagement strategy — here’s how. Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks. The June 7-8 event for marketing and commerce professionals focuses on how to make meaningful moments for customers.
How to Choose Digital Marketing Automation Solutions for B2B and B2C
Whether you work in B2C, B2B, or B2B2C, marketing is marketing, right? Yes and no. While the different types of businesses can share somewhat similar marketing objectives, there are important distinctions—especially when it comes to choosing a marketing automation platform. At Salesforce, we’re often asked: Which solution is right for me...Marketing Cloud, Pardot or both?
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