Martin Kihn on Muck Rack

Martin Kihn

New York
As seen in: Paleo Ad Tech, LinkedIn, Forbes, Flipboard, Gartner, The Drum, AdExchanger, NewsBreak, DealNews
Data-driven #digitalmarketing and #adtech dreamer with a podcast PaleoAdTech.com | strategy @ Salesforce | views mostly my own | the real Marty Kaan | word
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Articles

What Salesforce Has Learned About Building Better Agents

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By Martin Kihn
| salesforce.com
Editor’s Note: This excerpt is adapted from Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry. When Salesforce unveiled Agentforce in October 2024, we started getting candid reports from the field. Customers and partners were excited and optimistic about AI and the agentic future, but there were challenges. One of the most common questions was: Can I really get this to work? Some reluctance was understandable. Even the iPhone was mistrusted at first.
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What Is Better Customer Experience Worth?

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By Martin Kihn
| salesforce.com
How does something like “better customer experience” translate into dollars and cents? How can companies compete with the memories and expectations set by Apple Stores, Amazon returns, or Disney’s Magic Kingdom? Many turn to sophisticated data management systems to create a single view of the customer — a necessary step for a superior customer experience. But adopting these powerful platforms requires making a business case, getting approvals, and unlocking tight budgets.
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Why The Google Cookies News Shouldn't Alter Your Data Strategy

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By Martin Kihn
| salesforce.com
Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions. No timelines were given. Reactions ranged from coffee-spilling shock to languid bemusement. Now that the cookie dust has settled, a better reaction might be: So what’s next?
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