All of us media consumers should applaud the management of the Sacramento Bee, which this weekend courageously fired photographer Bryan Patrick for high crimes against journalism. Patrick, or as he shall forever be known, the Great Satan, actually deserved far worse. It's difficult to believe that as recently as Friday, the fiend was merely suspended without pay, only a day later to be dismissed permanently. Let us only hope that losing his livelihood is merely another prelude.
How the hell did this happen? You grew up in the Watergate era. Or at least, you saw All the President's Men. Or anyway, Lou Grant. You knew in your bones what you wanted: you wanted to shine light into the dark corners of government and society. You wanted to turn impunity into accountability. You wanted to speak truth to power. So you went to journalism school, and it was good.
'On The Media' host Bob Garfield talks to MacArthur Fellows, or 'Geniuses,' in his Audible series 'The Genius Dialogues.' From their success stories comes this advice for graduates (or anyone). To play the media you will need to either update your browser to a recent version or update your Flash pluginNote: Transcript may not match audio exactly. Welcome to the rest of your life. I shall see you off.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".