As the proprietor of this feature, I have only two responsibilities. One is typing. The other is opening email. Twice a year the latter yields the former -- and, sigh, it is never pretty. I wanted to pitch a couple products to you for inclusion in your next gift guide....
People get stupid ideas in their heads, they share them, and irrational fears get triggered. The clowns, for example, were the month's second-dumbest social media freakout. The first was the spasm of righteous indignation in reaction to YouTube's clarification of its ad-friendliness standards
bi·as inclination or prejudice for or against someone or something. "readers said the paper was biased toward the conservatives" If you want some light reading for eternity, Google the question "is the media biased." The question is a staple of both the political right and the socialist left.
1,224 US dairy farms went away in 2015. - News item Someone on CNBC called it "quantified cheesing." It's what happens when the government takes action on plunging dairy prices, due to the oversupply of milk, that are forcing dairies out of business left and right. Yep, Uncle Sam to the rescue.
As you know, according to the landmark Citizens United case, political money is a form of protected speech and corporations are people. And because those people happen to be blabbermouths, the Supreme Court's nutty 2010 ruling has amounted to the Broadcast Stations Not Becoming Completely Irrelevant and Going Out of Business Act.
What's your favorite Olympic event so far? Mine is the Modern Bullshit-a-thon. And the new ExxonMobil campaign totally wins the gold. What a wonderful event: an opportunity for viewers around the world to marvel at the nimbleness and raw power of advertising combined with the breathtaking -- dare I say virtuosic?
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? I ask this during a moment that I probably should be savoring -- details below -- but which instead has me propelled me into a dark chamber of doubt and despair.
There's nothing wrong with being an old white guy. Some of my best friends are old white guys. Some of the greatest Americans are old white guys and many of history's most important figures are old white guys. Moses. Aristotle. Benjamin Franklin. Tchaikovsky, Gordie Howe.
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots of content viewed by lots and lots of people creating lots and lots of ad inventory that got less and less valuable with every passing minute.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".