1,224 US dairy farms went away in 2015. - News item Someone on CNBC called it "quantified cheesing." It's what happens when the government takes action on plunging dairy prices, due to the oversupply of milk, that are forcing dairies out of business left and right. Yep, Uncle Sam to the rescue.
As you know, according to the landmark Citizens United case, political money is a form of protected speech and corporations are people. And because those people happen to be blabbermouths, the Supreme Court's nutty 2010 ruling has amounted to the Broadcast Stations Not Becoming Completely Irrelevant and Going Out of Business Act.
What's your favorite Olympic event so far? Mine is the Modern Bullshit-a-thon. And the new ExxonMobil campaign totally wins the gold. What a wonderful event: an opportunity for viewers around the world to marvel at the nimbleness and raw power of advertising combined with the breathtaking -- dare I say virtuosic?
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? I ask this during a moment that I probably should be savoring -- details below -- but which instead has me propelled me into a dark chamber of doubt and despair.
There's nothing wrong with being an old white guy. Some of my best friends are old white guys. Some of the greatest Americans are old white guys and many of history's most important figures are old white guys. Moses. Aristotle. Benjamin Franklin. Tchaikovsky, Gordie Howe.
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots of content viewed by lots and lots of people creating lots and lots of ad inventory that got less and less valuable with every passing minute.
"The citizens of wealthy, established democracies are less satisfied with their governments than they have been at any time since opinion polling began. Most scholars have interpreted this as a sign of dissatisfaction with particular governments rather than with the political system as a whole.
Thank you very much. Thank you. You have all been very kind to Donald and me, to our young son Barron, and to our whole family. Ladies and gentlemen, I have a dream. I have a dream that children will one day live in a nation where they will not be judged by net worth of their parents but by the content of their character.
To: Julie Lyle, CMO, HH Gregg; Dana Anderson, CMO, Mondelez; Jens-Martin Schwaerzler, president, Henkel Consumer Goods. From: Chris McCarthy, president, VH1 On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu.
Marketing is all about discrimination. The idea is to carve the marketplace into various segments - often demographic, including ethnic ones - and then: Focus special attention on those with a history of patronizing the category, with an offer and message tailored to the segment.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.