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Boris Dzhingarov on Muck Rack

Boris Dzhingarov

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Articles

What I Found Out When My Team Stopped Waiting for Me

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By Boris Dzhingarov
| The Good Men Project Verified
For the first eight years of running my company, the most reliable thing about me was that I answered. A message at 11 p.m. got an answer at 11 p.m. Saturday afternoon, same. Nobody asked me to work like that. I built the habit myself, and then I gave it a respectable name and called it work ethic. I run ESBO Ltd, a digital PR and link building agency in Plovdiv, Bulgaria, with about 20 people.
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The Missing Analytics Layer of AI Search

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By Boris Dzhingarov
| Communications of the ACM Verified
For 20 years, the economics of publishing on the open Web rested on a measurable exchange. A search engine crawled your pages and sent you visitors, and you had instruments for both sides of the trade: server logs on one end, referrer headers and Search Console on the other. You could see what you gave and what you got back, down to the query.
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Europe wrote the AI rulebook Washington is arguing about. Then it hit pause

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By Boris Dzhingarov
| Washington Examiner Verified
On July 27, a regulation took effect in Brussels whose only real purpose was to postpone a different European law due to apply six days later. The law being postponed is the AI Act, passed in 2024 and sold to the world as the first comprehensive rulebook for artificial intelligence. The rescue is Regulation (EU) 2026/1744, the Digital Omnibus on AI. It pushes the obligations for high-risk AI systems from Aug. 2, 2026, to Dec. 2, 2027, and for AI built into regulated products to August 2028.
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