Borni Franklin on Muck Rack

Borni Franklin

(He/Him)
Lagos, North New Jersey
Covers:  Home Security, Senior living guide, Aging in Place, Home Venerable research,
Doesn't Cover: Get rich quick, Catch Thief's fast,
Independent researcher and digital publisher behind Lotsvia, Senivly, MeetLop, and SkitMana. I write about home security, senior living, aging in place.

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Contact Borni, search articles and posts on X, monitor coverage, and track replies from one place.

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Borni Franklin’s Biography

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Meet Borni Franklin: Independent Researcher and Publisher

Borni Franklin is an independent researcher, digital publisher, and founder of several educational platforms focused on helping readers make informed decisions about home safety, aging in place, senior living, and everyday challenges.

His work spans multiple specialized websites, including Lotsvia, Senivly, MeetLop, and SkitMana. Through these platforms, he publishes research-driven content, practical guides, comparison resources, and ed…

What was your first job as a journalist?

I didn’t start in a big newsroom, but I treated every article like it mattered, which helped me build consistency and confidence over time.

Have you ever used a typewriter?

No. My work has always been created digitally using modern publishing, research, and content management tools rather than traditional typewriters.

How is social media changing news?

Social media has fundamentally changed news by making it faster, more interactive, and more accessible—but also more challenging to verify. Today, many people discover breaking news through platforms like X, Facebook, TikTok, YouTube, and Instagram before they ever visit a traditional news website. That speed allows important events to spread in real time, often with eyewitness photos and videos that weren't possible in the past. At the same time, the same systems that amplify accurate information can also amplify misinformation, misleading headlines, and content designed to generate clicks rather than inform. Algorithms tend to prioritize engagement, meaning emotionally charged or controversial posts often receive greater visibility regardless of their accuracy. For independent publishers like me, social media has also changed how audiences consume educational content. Rather than relying solely on search engines, readers increasingly discover guides, research, and resources through short videos, posts, and recommendations shared across social platforms. That makes it even more important to create content that is well-researched, transparent, and genuinely helpful. Ultimately, I see social media as a powerful distribution tool rather than a replacement for journalism or research. It excels at helping people discover information quickly, but the responsibility still lies with publishers and readers to verify sources, provide context, and distinguish evidence-based reporting from opinion, speculation, or viral misinformation.