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Brad Nardick

As seen in: Fast Company
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Articles by Brad Nardick

Want To Build A Global Brand? Here Are 4 Things You Need To Know First

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By Siddharth Taparia, Alex Tsepko, Brad Nardick, Ed Michael Reggie
| minutes.co
Every year, Interbrand ranks the top 100 best global brands. On this list are brands many of us recognize in an instant: Apple, Google, Amazon, Coca-Cola. McDonald’s, at #9, is so recognizable that 88 percent of surveyed individuals could recognize the company’s famed golden arches, and only 54 percent could recognize the Christian cross. Also on the list, however, are names and logos you may have seen but are not as familiar with such as AXA, Allianz, and Santander.
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How hiring disabled employees reduced turnover at my company

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By Brad Nardick
| Fast Company Verified
By Brad Nardick—Minutes5 minute Read A few weeks ago, we hired a young woman to be a cashier at one of our company’s stores. Our company is The Bazaar, Inc., a family-owned business that has been around for three generations with more than 200 employees. When this woman came in looking for a job, we held a formal interview; she seemed capable and bright and willing to work hard, and so we extended an offer for her to come on board. She was thrilled—and so was her mother.
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Why Category Creation Is The Hottest Marketing Strategy Today

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By Christopher Lochhead, Brad Nardick, Alex Tsepko, Brandon Metcalf
| minutes.co
Having a winning company isn’t about beating rivals in an old game anymore. Giant billboards. Direct mail promotions. Glossy print ads. They’re the oldest marketing strategies in the book. Used for decades, companies simply played the comparison game until someone came out on top. But the days of traditional marketing are over. Having a winning company isn’t about beating rivals in an old game anymore. Instead, today’s most legendary entrepreneurs, CEOs, leaders, and marketers are category designers.
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