Thanks for reading. The Different Newsletter. Musings for entrepreneurs, marketing leaders, category designers and creators with a different mind. Sponsored by Bad Tuna Industries. With content stolen from Category Pirates. And The Existing Market Trap. By Christopher Lochhead. They get flattened. Mushed into job descriptions, squeezed into boxes, dulled by meetings, and sanded down into sameness. But you weren’t born to be a bullet point on an org chart. You were born to follow your different.