Digital transformation is not a new term, but it’s gaining currency among business leaders who want to use the Internet of Things and IT to change business models. The goal? Better cost-efficiency and return on investment, lower costs, and improved customer experience and business processes. Among CEOs surveyed in April by Gartner, 42 percent have a digital transformation business strategy in place. What are the key building blocks of successful digital transformation?
“Right now, there are 500,000 open computing jobs across the U.S., and only 40,000 students are graduating to fill those positions,” said Daryl Brewster, CEO of CECP, as he moderated a panel at the 2017 Social Innovation Summit in Chicago. It’s not news that as our economy becomes increasingly digitized, our workforce must become more fluent in technology.
“To deal with the issues that our planet faces, we need to up our game. Innovation requires courage,” said Paul Arnpriester, manager of technology strategy for CDW Nonprofit, as moderator of a panel discussion on “tech for good” at the 2017 Social Innovation Summit in Chicago. But what does using tech for good actually mean? On the surface, the phrase seems simple to understand, said Arnpriester, but in actuality, it covers a broad range of concepts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".