Brad Works

The first time I saw the toll plaza perched at the top of the long hill, travelling north from Truro, N.S., on the Cobequid Pass, it, like the blacktop we were travelling on, was shiny and new. In fact, the freshly completed highway was technically not yet accessible to the public. I was on a media tour with officials from the Highway 104 Western Alignment Corporation prior to the 1997 opening of the controversial project.

Advertisement 1 •   • Article content With the 2025 federal election well underway, voters are already seeing questionable and creative language used by the parties to woo their support. It’s often subtle but nearly always misleading. Day 1 on the hustings saw the Liberals and Conservatives issue their first promises; among them, tax cuts.

Advertisement 1 •   • Article content Sifting through the promises of politicians, their supporters and their detractors at election time has always been a challenge. Today, social media is making discerning the truth during a campaign a daunting task. It’s about to get even worse for vote-casting Canadians.