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Brahim Hassine on Muck Rack

Brahim Hassine

(He/Him)
Paris
Covers:  Fragrance and perfume: new releases, wear tests and reviews, niche and designer houses, perfume industry news, beauty.
Doesn't Cover: Makeup, skincare and haircare roundups; celebrity gossip; sponsored placements or paid reviews.

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Brahim Hassine’s Biography

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Founder and editor of Pschiiit, an independent perfume magazine based in Paris. Covers new fragrance releases, wear tests and guides, with one house rule: every perfume is worn on skin before a word is published. Signs his work B.H. Collecting designer and niche perfumes since 2016.

Brahim Hassine’s Journalist Portfolio

Byredo Future Memories review: wear test, longevity and verdict

Byredo Future Memories review: wear test, longevity and verdict

Worn on skin: a juicy, sparkling cassis opening, an iris butter and orange blossom drydown, six to seven hour…

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Khawlân by Saad Al Hashemi review: wear test and verdict

Khawlân by Saad Al Hashemi review: wear test and verdict

Months of wear with Khawlân by Saad Al Hashemi: the spiritual Indian oud opening, the coffee, fig and rose he…

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Pschiiit. Perfume reviews and new releases

Pschiiit. Perfume reviews and new releases

Perfume reviews, new fragrance releases and guides. Every perfume worn on skin before a word is written.

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Pschiiit. Perfume reviews and new releases

Pschiiit. Perfume reviews and new releases

Perfume reviews, new fragrance releases and guides. Every perfume worn on skin before a word is written.

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Interview

When you're not at a computer, where are you most likely to be?

Somewhere in Paris with perfume on both wrists. A niche perfumery counter, a department store fragrance floor, or a flea market hunting for discontinued bottles. My rule is that nothing gets written before it has spent a day on my skin, so most of my work happens away from the keyboard anyway.