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Articles

How Fitness Culture Is Reshaping Performance-First Retail

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By Kashika Malhotra, Brandman Retail
| MENAFN
(MENAFN- AsiaNet News) India is in the midst of a powerful cultural shift-one where fitness is no longer a niche pursuit but a defining lifestyle choice. From early morning runs in city parks to the growing popularity of strength training, marathon culture, and athleisure fashion, consumers today are more conscious than ever about how they move, train, and recover. This transformation is not just reshaping habits-it is redefining retail itself.
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Premiumization in tier-2: how global brands can win beyond metros with the right playbook

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By Arun Malhotra, Brandman Retail
| Adgully Verified
Authored by : Arun Malhotra, Founder and Director, Brandman Retail For decades, India’s premium consumption story was largely concentrated in metro cities such as Delhi, Mumbai, and Bengaluru. These urban centres were seen as the primary markets for international fashion, luxury goods, premium electronics, and high end lifestyle products. However, the landscape is changing rapidly.
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