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Brandon Rael on Muck Rack

Brandon Rael

New York
As seen in: LinkedIn, Forbes, Total Retail, Retail Customer Experience, RETHINK Retail, Retail Today, Tera News
@RETHINK_retail Influencer 2025. Passionate about #innovation #customerexperience #retail #digital #travel #Proudfather of 2 amazing kids. Opinions are my own
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Articles

Brandon Rael, Consult Partner, Kyndryl

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By Brandon Rael
| Retail Today
The NRF 2026 was a clear reminder that retail transformation is not about technology for technology’s sake. Rather, it is about making progress with purpose, driven by passionate, determined, and dedicated retail professionals and accelerated by the right capabilities. Experiencing NRF both as a Kyndryl exhibitor and as an attendee walking the show floor and attending keynote sessions, several themes stood out that point to where the retail industry is headed next.
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Kyndryl - Holiday Season 2024

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By Brandon Rael
| Retail Today
Realizing Retail Potential: Preventing 2024 Holiday Sales from Falling Flat By Brandon Rael, Director, Consult Partner - U.S. Consumer & Travel, Kyndryl The 2024 holiday season is rapidly approaching, and retailers should prepare for a dynamic and competitive market environment. With some economic uncertainties impacting consumer confidence, retailers must leverage their strengths and adapt to the changing preferences and expectations of their customers.
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Retailers: How strategic is your approach to generative AI?

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By Brandon Rael, Dipesh Joshi
| Kyndryl
As a retailer, you gather data from multiple front-end and back-end sources, including supply chains, merchandising and points of sale. As such, it's essential for your team to consolidate this disparate data into a unified view—a single source of truth—for your customers and products. To effectively process this data, consider adopting a set of Data Quality (DQ) procedures.
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