Brandon Rafalson

BRANDON: Welcome to IN-PERSON. Today we are joined by Chardia Christophe-Garcia, the Marketing Director at ForbesLive. Chardia, thank you so much for being here with us today. CHARDIA: Thank you so much for having me. BRANDON: All right, so I'm really excited to speak with you about all the different events that you're currently running with ForbesLive. There are a lot of them.

Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. Featuring experts from General Mills, SEMrush, OpenX and other leading brands. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels.

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Germany, Italy, India, Australia, the UK, the US—in 2018 SEMrush held 35 events across five continents. The online visibility and content marketing SaaS platform has long maintained a global presence, often with smaller localized events.