May 31, 2026; Charlotte, North Carolina, USA; United States of America forward Christian Pulisic (10) reacts after scoring in the first half | Bob Donnan-Imagn Images The World Cup kicks off on Thursday, June 11th, across the United States, Canada, and Mexico. We took a look a month out at who was hot and not in the soccer market, but things have changed a bit. The market is down overall over the last week and month, while still up 10% over the last three months.