First for Women has always been a company focused on its product providing insurance packages tailored for women. This acknowledges that there are gender differences when it comes to underwriting risks. Some men might not like that, but it is a reality: Men are more of a risk when it comes to insurance because, generally, they are less cautious than women. First for Women’s advertising has, over the years, zeroed in with humour on those differences … sometimes annoying men.
I sat down to start writing this column just after the First Test between the Proteas and India got under way at Newlands in Cape Town. I had just been watching a cute little video of the latest ad for Standard Bank, put together by TBWA\ Hunt\ Lascaris. Basically, it is about the youngsters who really love the game of cricket and how they are determined to make it to the top.
It’s so easy to have a go at Donald Trump, isn’t it? He has a bit of the look of a buffoon about him, with his wild hair, animated small hands and incessant tweeting. So there will be many who believe every word in the new, hot-selling book, Fire and Fury. Inside the Trump White House by Michael Wolff. According to the author, people around Trump regard him as something between an idiot and a moron and that other people pull his strings in what is, in effect, a silent palace coup.
@tumisole@afriforum Slightly misleading. Comparable Q of 2016, agriculture had been battered by worst drought in decades. So any growth there is, is off base much lower than the average. But, it does underline that rain is our most valuable natural resource...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".